Where: La Fonda Hotel
When: Tuesday, November 12, 2019
Four Sessions: 9 am, 11 am, and 2 pm

The competition for the tourist dollar in Santa Fe is at an all-time high. Every industry has multiple businesses that are offering experiences, products and events to our City Different visitors. So how do you differentiate from the rest of the pack and win? With video.

Video does it all. It engages us and ignites our emotions. So, if you are serious about gaining the competitive edge, you must be serious about video, too. Videos foster trust. Effective marketing videos present your business in a conversational form. This approach creates a sense of one to one communication which is why 57% of consumers say that videos gave them more confidence to purchase.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
72% of customers would rather learn about a product or service by way of video. (HubSpot)
Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
70% of consumers say that they have shared a brand’s video. (Wyzowl)
Video users see 27% higher click-through rates and 35% higher web conversion rates. (Aberdeen)
62% of consumers are more likely to have a negative perception of a brand that published a poor-quality video. (Brightcove)

Hutton Broadcasting invites you to participate in an educational seminar where you will hear from leaders in Santa Fe, tourism marketing and clients that have seen the power of video.

Just a few more data points in case you are still on the fence about video:

Facebook has over 8 billion video views per day. (TechCrunch)
A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
Video is expected to make up 82% of internet traffic by 2021. (Cisco)

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