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Hutton Broadcasting is Northern New Mexico’s number one radio group in audience, revenues and results. Our six radio stations blanket over 6000 square miles from North Albuquerque to Colorado to Texas. We have the top formats including Newstalk, Country, Adult Album Alternative, Pop, Sports and Jazz. Our client list is a Who’s Who of New Mexico businesses.
Have a listen to how our customers use radio to reach potential customers.
Six great radio stations
Radio Reaches 92% of the population
Hutton Broadcasting radio stations keeps the community of Santa Fe “in the know” and entertained
It connects your business to the community
We provide the news and deliver informative interviews with local and state political leaders
Our stations showcase the best of local and national talent
Interviews/bands/community/state leaders in entertainment, news and politics
Hutton Broadcasting is Santa Fe’s Radio Leader
Radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18+, radio reaches 92% of U.S. adults every week.
10 Reasons to Advertise with Radio
When you talk to a friend about radio they will always tell you about their favorite radio station. It is a personal medium that creates an emotional connection with the audience.
Radio’s diverse programming affords advertisers niche channels to zero in on specific demographic groups
Formats allow advertisers to speak selectively to consumers they want to reach
Local and regional structures means brands can focus on key marketing areas
Radio is on 24/7, reaching over 90% of people age 12 and older every week
Consumers vary in their stages of the purchase cycle. On-going radio ads allow your product or brand to be front and center when people are ready to buy, even during the off season
Radio reaches consumers close to the time and location of purchase, whether they’re in-store or online shoppers
Reach listeners in-car when they’re driving to stores, restaurants, etc.
Radio is a mobile medium, reaching people at home, at work, at play and in their cars
It’s a companion and an advertising force that reaches advertisers customers wherever they go
“Radio continues to be perceived as central to people’s lives, especially when contrasted with the gradual decline of other traditional media” – Arbitron/Edison “Infinite Dial”
Listeners tend to listen to a select number of radio stations and are extremely loyal to their favorites
Research shows that radio listeners have a low level of ad avoidance, staying tuned in through commercial breaks
Because ads can run frequently and listeners tend to stay tuned for long periods of time, a brand that is big in radio can create a disproportionately large share of mind for itself
Listeners feel an emotional connection with their preferred radio stations
Passive forms of advertising merely list merchandise or tell where a product is available, radio is an active medium capable of stirring emotion, creating demand and selling products and services
Radio is a call-to-action medium
Approximately 1/3 of TV time is devoted to commercials, about 2/3 of a newspaper is comprised of ad copy, and internet users are now subjected to a barrage of advertising
With an average of 10 commercial minutes per hour (about 1/5 of each hour) radio affords an uncluttered environment for advertisers
Radio ads are always forefront for the listener’s attention and are strategically placed not buried in the back pages
Radio has a “multiplier effect” on other media
Audio-only medium stimulates a different part of the brain than video, print or online images
Adding radio increases recall of TV, newspaper and internet ads
Radio is proven to drive consumers to advertisers web sites
Consumers need to be exposed to ad messages multiple times before they begin to respond
Radio’s relatively low cost in relation to other media allows advertisers to use multiple stations to reach their targets and build frequency levels for maximum impact
Radio stars in the theater of the mind, stimulates emotion-filled images within the listener’s own mind – voices, music, sound effects, recall of video images
No matter how small or large the advertiser, radio allows creativity with brand and create a unique identity that consumers will remember
Affordable production allows tailoring ads for compatibility to various formats, increasing appeal to listeners
Radio advertisers can adapt quickly to changes in their own situations and marketplace to make sure their dollars are effectively utilized
Radio production costs less than TV or print
Radio is less expensive to buy than most major media, allowing advertisers to afford maximum reach and effective frequency
how to advertise on hutton broadcasting's radio stations...
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