Every now and then something new enters the market and changes an industry. For tourism advertising that something new is the first custom programming in-room hotel channel from Hutton Broadcasting. SantaFe.com Channel gets your business in the mind of three million annual tourists in Santa Fe and Taos. Our channel provides short documentaries and advertorial videos to showcase the best of what to do in Santa Fe and Northern New Mexico.
Imagine taking your product personally into thousands of hotels rooms in Santa Fe and Taos to show them why it’s better, faster, stronger, higher or longer-lasting, and even demonstrating it right in front of them. One of the biggest advantages of TV ads is the ability to call out to your potential customers right where they are. It’s akin to tapping them on the shoulder and saying, “Hey, come look at this!”
With print advertising, you try to use compelling headlines and graphics to get people to read about your product. You can only hope they read the whole ad, look at the artwork and tie the two together to understand the message you want them to receive. TV ads are engaging and entice a viewer to watch and listen to your pitch.
Our advertorial commercials explain the heart and soul of your business. You can make it lighthearted or even humorous, thought-provoking or heartbreaking. You can try to do that with print, but you can’t control how the words are read, with the proper emphasis and pauses for emotion.
Television is the most influential because consumers trust it above other mediums. It has the advantage of sophistication ahead of any other medium because it combines both visual and auditory stimulation. Interesting camera angles, and the combination of pictures and words is not only more exciting, but gives a more realistic view of a product than a single static photograph. Television advertising has the ability to show a product, demonstrate its use and explain the benefits of ownership or consumption.